A jacket designed to bring joy back to winter. The idoona heated jacket was made for people who love moving outdoors. Whether it’s for work, play, or travel - but hate bulky layers.

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It warms you with ultra-thin, stretchable silver-carbon heaters that are lighter, softer, and more comfortable than conventional carbon fibre heaters. So lightweight and flexible, you won’t even feel they're there... just the warmth where you need it.

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To boost insulation without the bulk, we integrated aerogel in fabric. It is one of the lightest and most effective insulating materials on the planet. So good, that even NASA uses them in spacesuits. 

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The outer shell is PU-coated to block wind and resist water, keeping you protected in light rain, wind, or snow, while the heat beneath keeps you cosy.

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We set out to create a jacket that keeps you moving, comfortably, through every cold day.

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The heated jacket, reinvented.